The best form of advertising….FREE!
The Best form of FREE Advertising!
Nothing goes further than a personal recommendation or testimonial and here’s why:
1) It comes from experience. This customer has seen how we operate and likes what they saw. They can share firsthand knowledge about us and our reputation as a Realtor.
2) It is unsolicited. They are sharing this information with anyone interested in finding a Realtor in our area. Just like they would give out the name of their favorite restaurant, barber or doctor who has given them good service, they are recommending us as the best to work with in buying or selling a home.
3) Our prospective buyers/sellers can identify with them. They share something in common, whether they are relocating from another area of the country, employed with a large company or a member of the military, or just someone who needs to upgrade or downsize from their current home.
4) It adds a human aspect to our advertising. In other words, our ads aren’t just listing all our credentials and achievements, it is explaining why and how we achieved them and it is in the words of someone besides us!
So how do we get good testimonials? We give great service and then we ask for them! Although now and then some really nice client will take the time to write a thank you note, rarely do they write out a recommendation and mail it to us for publication. Our clients mostly use the internet, not the snail mail.
Therefore, we have learned to ask them to comment on our website or facebook page or on Zillow. Working with military families who have received orders to pcs to Fort Benning, Georgia, we know that they rely on the recommendations of other Military personnel when choosing a Realtor. So we really want to send a Special Thank You to all our past clients who have taken the time to write a comment or review and who have recommended us to their friends and co-workers. It means the world to us!